Ranjan Tambe

Building a Healthy Backlink Profile: Best Practices to Prevent Toxic Backlinks

Understanding the Backlink Landscape Let's start by familiarizing ourselves with the basics of backlinks. Imagine your website as a small, comfortable island in the middle of the huge internet. Similar to bridges joining your island to other islands, backlinks do the same. In the perspective of search engines like Google, your island gains authority and credibility the more bridges it has, especially from respected islands.